Breathe new life into the Honda Powersports brand with work that marries the FUN and FUNCTION of the machines.

The brief asked us to cut through the modern clutter. The solution was to design and write for the “Scan” economy. People just scan, if that. So, let’s give them great rewards for every moment of time they give us. Everything is an Easter egg. The cover is filled with them. The line/concept is that exact idea: FUN. (Something we take very very seriously.) And it goes from there. Every page. From the CTAs to the URLs. Heck, the URLs are little rewards, too.

Writing craft is on full display in this work, but mostly, it's somewhat hidden. It's the reward for the curious reader to find. Each time you pick up the book, you will discover more fun. And isn't that a lot like the machines and the brand of Honda Powersports?