2017 Combatting Human TraffickingDesign Competition to honor TCU Global Innovator Ravi Kant's campus business.
I thought about the things that make every one of us human, down to the very basics. A DNA strand came to my mind, which I then figured out could slowly morph into a bar code. The bar code is a common depiction regarding human trafficking, because trafficking forces objectification and loss of humanity. This morphing image then becomes a concept with a clear point.
This solution uses simple imagery and a simple message to convey a powerful point.