The Beauty of Letterpress Series Concept and Design: TPD Design House
We were asked by Neenah Paper to create an image for the Beauty of Letterpress Edition 13, whose series concept and design were developed by TPD Design House of Wayne, PA. Sales of the print would support the Hamilton Wood Type & Printing Museum in Two Rivers, WI, dedicated to the preservation, study and use of wood type in letterpress printing.
Our solution uses the iconic tools of letterpress as illustrative typographic forms, engaging the viewer in discovering “The Beauty of Letterpress” and the tools within the typography. These amazing tools and processes, which have survived for centuries, connect art + craft, designer + printer, and paper + impression. In addition, we sought to convey letterpress as “The Art of Making an Impression” by demonstrating the medium’s many wonderfully dimensional attributes. The platen press wheel and mechanical gear, ink blob and woodblock letters, and ink brayer and ink streak illustrate the richness and color depth created by overprinting. The composing stick, line gauge, and dot screen showcase the ability of letterpress to transform fine detail into a delightfully tactile experience.
Letterpress has the extraordinary ability to make a lasting impression by enabling people to appreciate the artist’s craft in a tactile manner. This added dimension of depth allows the viewer to interact with each piece through their sense of touch, making each letterpress creation a truly interactive experience. The print was an overwhelming success, with over 100 posters sold on www.thebeautyofletterpress.com to support the Hamilton Museum.
Gee + Chung Design
38 Bryant Street, Suite 100 San Francisco, CA 94105 US