In this assignment titled "From Print to Motion," a printed promotional piece was designed to lead the viewer to use an augmented reality app to access an accompanying video. The promotional piece features a trigger image on the front and directions on how to access the video through the app. Once the app is downloaded, the viewer can experience the video by hovering their phone or tablet over the trigger image.
"Road to the Red Planet" was based on an interview with Elon Musk, founder of SpaceX. The interview was organic in content. Therefore, the motion graphics reflect that organic style. The idea behind "Road to the Red Planet" is the evolution of human life and how the next step of evolution is exploring and possibly living on other planets. Cinema 4D was used to create the particles in the video. The particle effect was featured because that is all we are. We are essentially particles floating through space at tremendous rates.
Through the use of typography and imagery, the final video captures the essence of the interview with Elon Musk. The piece successfully uses an infographic style to emphasize the concept of SpaceX. The final achieves the goal of reaching a target audience who are generally interested in space-faring activities.