Create model imagery to support Give Beautifully, Paul Mitchell's 2015 Holiday campaign and gift sets, which are decorated in bold graphic black & white stripe patterns.
To celebrate Paul MItchell's 35 year anniversary, we went back to our design roots of black and white, based on our original bottle package design. It was important to create visually rich imagery that tied into the stripe patterns on the gift sets. We achieved this by selecting wardrobe with bold graphic stripes that we carried through to the background for a camouflage effect to make the hair the hero.
The final campaign images seamlessly translate Paul Mitchell's Holiday gift set design intent to the model photography: bold, graphic, young, and modern.