Create a new position and redesign primary and secondary packaging for O.N.E. coconut water

Our approach was to avoid the two positions that most coconut water brands compete in - sport hydration and island/beach escape. We identified a unique and ownable position focused on holistic hydration of mind, body and soul. We avoided traditional coconut water imagery and created an aspirational mandala graphic, inspired by water, sun and palms to focus attention on the O.N.E. wordmark and help visually separate the brand from competitors.

Our packaging system and design elements were successfully extended to all O.N.E. products and became the visual basis for advertising and digital media.