For this project, the idea was to create packaging for an existing project. I chose Alpha Pi, a niche olive oil brand based in Olympia, Greece.
Because the product is so high-end, and has a long heritage in the Greek culture, I wanted to create packaging that was equally stunning. Alpha Pi, the name, signifies endless possibilities and quality. I reflected these ideas through an elegant, condensed logomark, a motif of circles, which represent limitless possibility, and the warped image of Athena, the Greek goddess thought to have gifted the olive tree to mankind.
The understated, yet bright packaging is eye-catching yet subtle. It signifies properly to the audience exactly how special the product itself is.