Clifton & Central is a boutique mixed use development of retail properties, a refurbished deli and 15 apartments. The development is based in leafy Mount Lawley, one of Perth’s most desirable suburbs which has a wealth of Italian heritage and is home to one of the city’s most popular dog parks.
We wanted the posters to encapsulate the project’s continental charm. However, continental charm isn’t something that directly resonates with the down-to-earth Perth market, even in well-heeled Mount Lawley. Our creative approach is therefore expressed as Daily Delights with a Continental Twist.
The creative draws on the architectural flairs, such as the arches inspired by Merano’s medieval shopping arcades. The posters referenced Mount Lawley, in the rich reds which talk to the heritage brick houses and copy that reflects the relaxed, neighbourly air of the community. The continental elements come through in playful headlines and bespoke illustrations convey the lively street scenes that Clifton & Central will enable and reference the high canine population of the area.