The Olfactory pays tribute to one of the most underrated sense in today's Western world: the sense of smell. The intended audience is for the curious journalist, the creatively-driven individual, or someone looking to pick up a hobby. This bi-monthly magazine hopes to bring attention to olfaction by creating dialogue through a wide spam of subjects: politics, science, gardening, and so forth.
My approach to the masthead was to elongate the descenders and ascenders, mimicking the conventional use of swirls that visually convey wind, or the direction of aroma. It was only natural to incorporate various papers and textures to enhance the tactile experience because this magazine centers around senses. All imagery is original.
The result is a conservative layout paired with unconventional placements, peculiar illustrations, and diverse subject matter. The viewer is pleasantly surprised each time the page turns; the fold outs, pop ups, and textures demand full attention while enhancing the interpretations of the writing. Though the layout is followed fairly strictly, each spread offers its own flare, impelling even the most uninterested of viewers to engage with the magazine.