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Posters are intended to be posted in public places, it should be more than visually appealing but it also has to deliver the message to its viewer quickly. The brief of the assignment is to make a visually interesting poster for Type Directors Club’s Call for Entries
In type, each letter has a connection with each other, when forming a word, one letter cannot stand without each other, they have visual and practical relationship. The iceberg visual is known to represent human mind that consists of the conscious and subconscious mind. In the creative world, subconscious mind plays a big part in coming up with ideas and imagination. This beautiful visual that represents this idea goes along with how important imagination is in coming up with creative ideas and design, one of the example is when an artist is designing type, the subconscious mind fuel an artist’s mind to think about how typography can be used to convey a certain message.
The poster combines the famous iceberg visual and a simple typography that is connected to each other with complex lines that represents the thought of a creative human mind when coming up with an idea.