The clients hope to make a visual image advertisement which is fresh and focuses on the brand features of Nike to propagandize the sports brand image of Nike.

The Nike marks are changed into a serial of mountains where the rock climbers are climbing, which reflects the sports and risk-taking spirit of Nike brand. The pictures of the advertisement is made simply with the light grey background making the orange marks of Nike extraordinarily explicit. We hope Nike can be shown in a brand-new visual form without any language depiction. As people glance at them, they would know they belong to the advertisement for Nike.

The advertisement of sports brands in the market is more and more similar. How to get a fresh and creative visual experience is the key point of the brand propaganda. As the advertisement is publicized in the outdoor media and magazines and the brand-new brand reaches great transmission effects in the markets, the customers are satisfied with the creative of the advertisement and the pictures.