Project was to create an ad campaign poster for a skateboard brand. Goal was to target a young audience, gain attention to the brand, and spread awareness of supporting local skateboarding.
My creative process: creative brief, research, brainstorming, visual exploration, digital rough, final comp. For a theme, I was going for grungy street art and vibrant colors. My solution was to use India ink to create the typography and visual elements. I recolored everything digitally to create a look that reflects the bright grungy style I was going for.
Project was received well by my teacher and classmates. I included this poster as a part of my Portfolio.