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Create a collateral system for the North American dealer network that would support sales of a complex and comprehensive array of products sold to customers in a material handling environment.
The new collateral system was developed to educate both the dealer and the end customer on product features/benefits while positioning Toyota Material Handling as the brand of choice in the industrial equipment market. The objective was to simplify the information and to create unique presentations featuring custom, comprehensive material handling solutions for individual customer/prospects.
Response to the class-based collateral system was very positive. Dealers viewed the system as a way to organize a complex and diverse product line into digestible sales presentations for their clients and sales prospects.