We realize that often, corporate calendars have the same ubiquitous look and many corporate gifts exchanged during the festive season are hardly made good use of. New Year resolutions made also never last beyond the 2nd of January. Hence, we decided to take matters in our own hands (quite literally) and create our own New Year survival kit - titled Same Sh*t, Different Year - that says it like it is and showcases our passion for design and dark brand of humor. The kit contains a calendar highlighting milestone dates (not actual holidays, because that’s just too practical), postcards, gift tags, wrapping paper and raffia string that you can use for gifting, re-gifting or perhaps not even gifting…
On each page of our calendar is also a witty one liner that pokes fun at a festival or a milestone event happening in the month. For example, for January, 1st January (New Year’s Day) is highlighted and the tagline says “Make the resolutions that you’ll break tomorrow. Some one liners are specific to China, for example in October, 1st October (National Day) is highlighted and the tagline says “Here’s a great tip: get out of the country”. This is because during the week long National Day Golden Week holiday, there is a mass movement of people in China as the Chinese make a trip back to their hometowns or travel domestically, causing internal transportation networks to be unbearably overloaded.
