Making Posters – from concept to design, is an advanced level, academic publication that presumes the reader has a basic understanding of art and design foundation principles. It has a companion website http://www.making-posters.com offering resources if the reader is interested in any further information about a specific topic discussed in the manuscript. Making Posters demonstrates effective methods for creating posters that engage and inform by reviewing these fundamental design principles as they specifically apply to poster design. It presents the origins of the poster through a timeline that traces its role and remarkable transformation throughout history, helping to understand its relationship with art and advertising, and its use as a social communication device.

Written to actively engage the learner’s interest and understanding, Making Posters includes fun and engrossing educational exercises allowing for the exploration of some of the book’s core concepts on process. This volume showcases over 300 full-color posters on varied subjects to reinforce critical concepts reviewed in each chapter. These are some of the most stunning images from many of the world’s most prominent poster artists.
Embracing the computer age, Making Posters reviews how emerging technologies continue to offer designers new tools like animation, interaction, and Augmented Reality. Thus allowing the process of making a poster to expand and evolve while still maintaining its core purpose – to communicate quickly and convey its message. It concludes with an electrifying look at cutting-edge poster design with a gaze into the future featuring website links to posters with motion, augmented reality, and interaction. There are QR codes placed throughout the book linking the reader instantly to animated posters and videos on how a particular poster was created. There are also a number of augmented reality posters including the cover. These can easily be viewed by downloading the free ARTIVIVE app.

The book has already been on exhibition once at the Ecuador Poster Biennale. It was scheduled for additional events and exhibitions that have been placed on hold due to Covid