This is an interactive experience that gives a sense of tactility to the brand. This makes the event more personable, resulting in memories and feelings of sentiment towards the brand as well. These billboards were also informative as they let the consumers listen to the music that would be played at the aquarium, while directing them to the site where they could get more information. This is a fun and unique experience for a person to engage the brand with more sensory details than a traditional poster. This helps bring more traffic to the website and raise awareness, not only for the event, but also for the musicians themselves.