Amidst the trees, natural hedges, and wild grasses, the Breitenbach landscape hotel 48° Nord reinterprets the traditional Scandinavian hytte and proposes a holistic and a true ecotourism experience in Alsace. 48° Nord is not to build a hotel , but to create a place to live, a habitat that welcomes people to reconnect with wild nature and encounter a new universe in unique surroundings. The goal of 48° Nord rebranding project is to build an intimate and approachable identity system that could vitalize the sensibilities of the brand, and take people on a sensual journey by experiencing a very essence of nature’s qualities.
Highlighting the nature and hotel itself revitalizes the sensibilities of the whole brand, and reinforces its visual identity more recognizable and distinct.
The nature scene in France and the Scandinavian “hytte” concept made the hotel 48° Nord unique. Through my rebrand project, I hope people can either visually or emotionally sense the hotel itself, and enjoy how the two cultures (France and Scandinavia) come together to form 48° Nord.