
- Agency
- Ultra Creative
- Client
- Ultra Creative
- Designer
- Michael Guite
- Sarah Howley
- Ben Alpert
- Andy Powell
- Category
- Designer Promotions
- Country
- United States of America
- Title
- BlankSpace
- Agency
- Ultra Creative
- Client
- Ultra Creative
- Designer
- Michael Guite
- Sarah Howley
- Ben Alpert
- Andy Powell
- Category
- Designer Promotions
- Country
- United States of America
- Title
- BlankSpace
- Project Manager
- Caroline Weatherhead
- Production Designer
- Paula Van Beckum
- President
- Shane Breault
- Design Firm
- Ultra Creative
- Copywriter
- William Burns
- Associate Creative Director
- JoEllen Martinson Davis
Assignment
Blank Space is Ultra's 2019 gift of chocolate to clients and friends. This futuristic storyline about a search for a new home for humanity unfolds as a time capsule, tracking the expedition across four planets.
Approach
BlankSpace contains the remaining evidence, mission map, and humorous journals of a future, exploratory expedition to find a suitable planet for human habitation – a journey into The Blank Space. Disciplined in its design, the box and its contents play on the fascination and hope that outer space inspires. An effort was made in its creation to, whenever possible, select materials and methods that lean into sustainability – including using FSC certified papers, a soy based singular ink color, printed using wind-generated electricity, and a local chocolatier.
Results
The BlankSpace container is comprised of an outer c-flute custom carton, and the inner BlankSpace package. The lid of the package lifts off to reveal four ramps which contain bars of chocolate wrapped in parchment and labeled. The center holds a folded booklet which describes the mission crew’s final entries, and its verso features a foiled map of the mission. Received by clients and friends with delight.
Contact Information
- Company Name
- Ultra Creative
- Phone
- 6123780748
- awards@ultracreative.com
- Website
- https://www.ultracreative.com
- Address
- 43 SE Main St
Suite 430
Minneapolis, MN
55414 US