
- Award
- Silver
- Design Firm
- CF Napa Brand Design
- Client
- Monkey in Paradise
- Designer
- Teddy Kurniawan
- Category
- Packaging
- Country
- United States of America
- Award
- Silver
- Design Firm
- CF Napa Brand Design
- Client
- Monkey in Paradise
- Designer
- Teddy Kurniawan
- Category
- Packaging
- Country
- United States of America
- Title
- Monkey in Paradise
- Art Director
- Antonio Rivera
- Illustrator
- Teddy Kurniawan
- Main Contributor
- David Schuemann, Antonio Rivera, Teddy Kurniawan
- Chief Creative Director
- David Schuemann
Assignment
Monkey in Paradise asked CF Napa Brand Design to revamp their fledgling vodka brand to better position it with their millennial demographic and the cocktail beach culture of their home state of Florida.
Approach
The monkey icon and packaging were completely reimagined to be both more craft and premium yet remain fun and engaging.
Results
The solution is our “Zen” monkey who is relaxing on top of a sunset that leverages the bright colors of beach culture and encourages a toast to the conclusion of another day.
Contact Information
- Company Name
- CF Napa Brand Design
- Phone
- 7072651891
- cfnapa@cfnapa.com
- Website
- www.cfnapa.com
- Address
- 2787 Napa Valley Corporate Drive
Napa, CA
94558 US