Monkey in Paradise

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Design Firm: CF Napa Brand Design

Client: Monkey in Paradise

Designer: Teddy Kurniawan

Category: Print; Packaging

Country: United States of America

Title: Monkey in Paradise

Design Firm: CF Napa Brand Design

Client: Monkey in Paradise

Designer: Teddy Kurniawan

Category: Print; Packaging

Country: United States of America

Title: Monkey in Paradise

Art Director: Antonio Rivera

Illustrator: Teddy Kurniawan

Main Contributor: David Schuemann, Antonio Rivera, Teddy Kurniawan

Chief Creative Director: David Schuemann

Assignment

Monkey in Paradise asked CF Napa Brand Design to revamp their fledgling vodka brand to better position it with their millennial demographic and the cocktail beach culture of their home state of Florida.

Approach

The monkey icon and packaging were completely reimagined to be both more craft and premium yet remain fun and engaging.

Results

The solution is our “Zen” monkey who is relaxing on top of a sunset that leverages the bright colors of beach culture and encourages a toast to the conclusion of another day.