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To design an identity for Science Counts, a non-profit organization whose goal is to lobby Congress into allocating more funds in the federal budget towards scientific research.
After engaging the client, it was determined that their main donors are the top 1% of Americans and the client viewed that a more corporate look would be more appealing to their clientele. The client also wanted a visual element within their logo that parallels their tagline “Keeping America moving forward”. The final logo solution achieves both of these goals and I particularly enjoy how the symbols negative space in the “C” is representative of an arrow moving forward.
The client was very pleased with the end result, and the organization has enjoyed continued growth with the new identity.