We brought the TV campaign to life with an evocative, balletic brand film, directed by award-winning Philippe André. The film followed a young woman as she ballet danced through six highly stylised vignettes that represented the situations of her day. Wearing a range of LYCRA® infused garments throughout, each dramatic movement her body made was captured with a revolutionary 3D time-lapse ‘trail’ effect, heightening the visceral sense of fluidity and dynamism.