In the Nago district, looking out over the Sea of Japan, amid the beautiful sea and abundant greenery of Abu village in Yamaguchi prefecture, the sake called "Miyoshi" was created in 1915. OUWN's Ishiguro used the naming of this Japanese sake, its bottle design, and the tool used in brewing to create a design.
There are important points to consider when making Japanese sake. There are the key "three" ingredients of malted rice, rice, and water, as well as the "three" elements of seller, buyer, and publicity. We named our sake "Miyoshi" hoping for a perfect harmony between the elements of "three," and decorated our label with the number "three." The label actually depicts three "number 1's" lined up next to each other. This design represents each process and point, all of which are essential for making sake. Moreover, to symbolize the Japanese sake that is created in such careful steps, there is a droplet falling from the logo. The droplet is depicted with a shape that is cut off from the paper, so the design integrates that droplet with the real sake.
Due to the effectiveness of the design on the label it has been written about in several design magazines, so the label alone has served as an advertisement billboard and as an independent factor that has contributed to the sales of the sake.