This is a brand identity mark planned and designed for the third phase of a landmark building located in the Tamsui District of Taipei. The client hopes to be able to plan a distinctive and symbolic brand logo.
We believe that a good design should be simplified to highlight the core meaning. We know that this project is located in Tamsui. The image of Tamsui (sea) is in the ancient Chinese Bagua symbol. It is just like the rational lines of the building's exterior and the characteristic curve on the top of the building. It can just form a Chinese character "three". The Chinese character also represents the number 3 in the name of the project. We use negative space to cleverly combine the mountains and rivers and sunset scenery in the Tamsui area, hoping to tell the most moving and beautiful brand story through an extremely simple and powerful logo.