I started with the logo, focusing on natural and flowing shapes with a timeless feeling. From the logo, the brand started to develop. I created more natural flowing elements to build the label I took inspiration from local distilleries, local flora, and my personal samplings of craft spirits and cocktails. I also brought in some elements that I loved from a central Oregon resort branding project, but didn't fit the final branding for that project. The brand came together really organically and I started applying the designs to deliverables.
Flora is a local craft distillery, focusing on tradition and high quality ingredients. The elements playfully mimic both the natural order of the herbal ingredients growing in the wild, as well as the the jovial and relaxed feeling after you've had a couple cocktails at the end of the day—or anytime! Flora's branding is beautiful, balanced, and complex just like a well crafted spirit.