For this particular assignment, I was given the task to create a brand and package design for four different products. There were no limitations on the brand or the products to be packaged, as long as they were generally related.
Research is essential for any successful design, and this package design began with extensive research on the coconut. After I gained an adequate understanding of the origins of the fruit, its bi-products, and its properties, I began to design the coconut brand Palm. Palm features all of the best aspects of the coconut's home, the tropics. Vivid colors, expressive typography, and whimsical illustrations were combined to allow consumers to feel as though they were being immersed in a tropical client as they picked the product off of store shelves. To create a cohesive brand, each of the coconut bi-products was given its color scheme and illustrative pattern, which are combined in the coconut shreds.
The Palm package design was successfully designated with the intended audience. Immediately The overall product presentation and photographs were highly complemented due to the tropical props surrounding the products. The organic illustration style alluded to the natural properties of the products, and the vivid colors further contribbuted to the the bright and tropical brand voice. The combination of each of the byproduct packages into one cohesive coconut shred package was well received by the audience, who appreciated the consistency throughout each of the designs. Finally, the informational text on the sides of the can was complimented by the audience who felt that they were given the perfect amount of information about both the products and specific usages for the products.