Recreate an institutional newsletter and leverage its best assets.
Approach
Led by the MSK editorial and design teams, MSK News is created to be a bit edgy, to spark our readers to think a little differently about MSK — to reshape our image as an austere, inaccessible institution and convey just how revolutionary we really are, and how engaged and personable our scientists can be.
Results
To complete our MSKNews transformation, aside from design and editorial improvements, highlights from social media — tweets or posts from Facebook — gave our readers another way to connect with us and demonstrate our engagement with our audience.
