MSK News

View Bio View Enlarged Images View Full Credits

Award: Silver

Design Firm: Memorial Sloan Kettering

Client: Memorial Sloan Kettering

Designer: Kristin Glick

Category: Print; Editorial

Country: United States of America

Award: Silver

Design Firm: Memorial Sloan Kettering

Client: Memorial Sloan Kettering

Designer: Kristin Glick

Category: Print; Editorial

Country: United States of America

Title: MSK News

Creative Director: Randi Press

Art Director: Kristin Glick

Vice President: Ami Schmitz

Senior Vice President: Avice Meehan

Managing Editor: Jennifer Castoro

Assignment

Recreate an institutional newsletter and leverage its best assets.

Approach

Led by the MSK editorial and design teams, MSK News is created to be a bit edgy, to spark our readers to think a little differently about MSK — to reshape our image as an austere, inaccessible institution and convey just how revolutionary we really are, and how engaged and personable our scientists can be.

Results

To complete our MSKNews transformation, aside from design and editorial improvements, highlights from social media — tweets or posts from Facebook — gave our readers another way to connect with us and demonstrate our engagement with our audience.