
- Award
- Gold
- Design Firm
- IF Studio
- Client
- Carmel Partners
- Designer
- Toshiaki Ide
- Hisa Ide
- Category
- Editorial
- Country
- United States of America
- Award
- Gold
- Design Firm
- IF Studio
- Client
- Carmel Partners
- Designer
- Toshiaki Ide
- Hisa Ide
- Category
- Editorial
- Country
- United States of America
- Title
- 19 Dutch Brochure
- Photographer
- Athena Azevedo
- Max Zambelli
- Creative Director
- Hisa Ide
- Main Contributor
- Toshiaki Ide, Hisa Ide
- Design Director
- Hisa Ide
Assignment
Design a 19 Dutch branded brochure with originally produced and branded visual collateral.
Approach
Since the building is located on lower Manhattan’s historic Dutch Street, we opted to create all the branding around Dutch inspired themes and design. Dutch elements like tulips, furniture, Piet Mondrian, and the concept of Gezelligheid - a Dutch word that translates into ‘conviviality', ‘coziness' and ‘fun', inspired the brochure and branding.
Results
The client was very pleased with the sophisticated yet whimsical design of the brochure. All visual and graphic elements seamlessly lock together in one branding message and the building filled with residents quickly.
Contact Information
- Company Name
- IF Studio
- Phone
- 203 550 1432
- toshi@ifstudiony.com
- Address
- 34 west 27th street suite 501
New York, NY
10001 US