Building off a highly successful outdoor campaign, the :15 second TV warns drivers of the frailty of pedestrians in an effort to reduce pedestrian injuries and fatalities.

We had a small budget for the spot so the production had to be simple--something we could pull off in half a day in a studio. We also didn't have any money for visual effects, so everything had to be done in camera.

We made up our actors with tire tracks on their faces and shot them on what looked like a large record player. In post, we played with film speed to allow us to spend time on their faces and rush through the backs of their heads. We dressed the actors in the same color and used the back of their heads as the point to jump between one and the other.