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Identity redesign for Western Massachusetts premier menswear destination. Jackson & Connor approached us with an assignment to elevate their brand identity to better align with the customer experience, the store offerings, and the owner's vision. We created an identity system that would better position Jackson & Connor as a unique destination dedicated to a curated selection of superior quality products, impeccable tailoring, and expert styling.
We created an iconic mark combined with the minimal, yet sophisticated color palette and classic typography that supports Jackson & Connor’s blend of Western Massachusetts authenticity paired with Savile Row's international style and class.
"The branding pieces were simply fantastic and helped to inform a total overhaul of our physical space as well – all of which has been met with a phenomenal response and increased traffic." Will Brideau, ownerJackson & Connor