Design a retail store or brand’s new product packaging. This will
include a package design for a single product that would be sold
in the store, a seasonal package for either a single product or
multiple pieces.

Mansome will never try to be something it isn’t and they don’t expect their
customers to be any different. They are tired of seeing chiselled pecks, oily
abs, and a faint hand resting across a mans forehead every time someone
is in need of a new pair of briefs. Mansome can serve as an adequate
starting point for serious discussion about the perception and images
of manhood and manliness that are pumped out by the media. Not only
women are effected by these misconceptions, men have the same issues
with body positivity because of near-impossible body standards. Using
more diverse bodies will make customers more comfortable with bodies of
all shapes and sizes.

The typeface Helvetica Neue Rounded Bold was used as the brands
workmark to pay homage to the curves of the male models used in the
brands photography. The typeface is paired with Helvetica Neue for
continuity. Mansome’s logo is a graphic representation of a pair of briefs
while also creatively creating an “M”.