Texas Fandango is a multi-day vintage motorcycle event held in Fredericksburg, Texas. The event attracts collectors, parts suppliers, racers, and enthusiasts alike.
The design approach addresses the need to blend a western typographic heritage with vibrant split-fountain psychedelia that speaks to the intended demographic. The posters were designed to be hung together and in alternating multiples.
The posters are distributed to motorcycle shops and bars in the Austin and Texas Hill Country area, while online versions appear on social media feeds to a national audience.