Motovila institute is an authorized representative between creative and cultural sectors and the governmental national and international institutions. Motovila needed a logotype which would show its role as a link enabling smoother cooperation and collaboration between the two sectors.
“We shall never know all the good that a simple smile can do.” Mother Teresa Smile is a simple gesture and a mean of positive communication throughout the world. Smiling expresses a favorable influence upon others and can make one more likable and approachable. Being the mediator is a difficult role and the power of a simple smile can be of essential importance. Combination of curved line as a smiley symbol with classical typographical elements make the logotype kind but calculable and responsible. Scarlet red color gives it the heartly touch.
The logotype, incorporating the curved smile line has become a successful icebreaker in national and international communications.