Targeted towards conscientious teens and young adults, the new Cos-Rx adopts a more sustainable design mainly utilizing recycling paper pulp over standard plastic used by most competitors.
Inspired by medical graphics, the visual language showcases linework and typography and incorporates simple solid colors to denote the product type and function.
Cos-Rx is distributed through online and third-party sellers such as Urban Outfitters, Ulta Beauty, Soko Glam, and more.