The 2018 Pepsi China Chinese New Year Limited Edition Cans honor the spirit of the Chinese New Year combined with the Pepsi spirit and attitude of “Live for Now”.
Approach
The 2018 Chinese New Year traditional zodiac sign, the dog, was redesigned with a minimalistic and iconic approach; solid colors in a frame of lines defining the breed and it’s personality traits.
Results
This hand crafted illustration is impactful and resonates emotionally with consumers. It’s unique execution, coupled with its limited availability as a collection only on Ecommerce platforms, made the Pepsi China CNY Limited Edition Cans a much desired item during this Chinese New Year’s festivities.
