Subplot was commissioned to create a stamp and accompanying products for Canada Post's annual Community Foundation Stamp issue. Ten cents of each stamp's sale and one dollar for each First Day Cover (envelope) go directly to the Foundation to fund local and national non-profit groups that bring positive change to children and youth in Canada. Subplot was asked to create a fun and engaging stamp issue that would allow Canada Post to help raise as much funds as possible for this cause.
Subplot reached out to Montreal-based Isabelle Arsenault to create an illustration based on the idea of forest animals gathering in and under a sheltering tree where the animals find refuge and place to connect with each other. This is a child friendly depiction of abstract ideas like community, friendship, support, tolerance and living in an environment that allows for both growth and protection, a right every child should be able to experience. This idea was then extended onto the First Day Cover (a collector’s envelope), stamp booklet and custom cancelation stamp.
The forest animal stamp was in high-demand from the moment in launched in September 2020 and allowed Canada Post to award a breath-taking $1.3 million towards the Foundation that year, adding to the $9 million that had already been raised in the past years for more than 770 local and national groups that bring positive change to Canadian children and youth.