The project aimed to make a more iconic branding for Jackrabbits runners podcast fans to easily recognize. The mark will be used for platform cover art, as well as merchandise and marketing.
The Jackrabbits logo was created by combining two important themes of the podcast; running and discussion of the running. The jackrabbit is very fast, therefore becoming the brand and mascot, the microphone symbolizes the podcast. These two symbols combined create the mark.
The brandmark successfully gives the company a recognizable identifier while staying clean and readable.