A series of condoms for young adults, aimed at 16-30 years-old audience. Brief summary - have young, happy, free sex-life with life condoms.
As the market is dominated by strong leaders like Durex with their great product, a creative solution was seeked - one that will be different, colourful, cheeky and will stand out on the shelf as the new-young-condoms brand. The Balloon images where chosen as they are both young and funny, and at the same time have a sexy context to them.
An extremely lively, funny and colourful condom experience. One that will attract the eye when seen on the shelf, and leave the customer with a smile. Hey - sex is fun!