Croatian coffee producer Franck was founded in 1827 when a young and ambitious German entrepreneur Johann H. Franck first managed to process the medicinal plant chicory into coffee. Franck, meanwhile, branded himself for the original coffee. One special line is called JUBILEE in three special packages: ORIGINAL is red, SENSUAL is blue and INTESE is black. How to give them a shared visual that will delight customers and coffee drinkers.

An illustration depicting a mad woman drinking coffee is a great motif for that message. Performed like a strip drawing quite linearly and printed in two golden colors: darker for hair, lighter for face. Golden surfaces change under various lights, which changes the appearance of a young woman's face. She becomes serious, cheerful, funny or just cool.

This packaging quickly and successfully conquered the market. A pleasant and positive character of a young woman drinking Franck coffee is also a democratic step forward. All three packages have different flavors which is also an advantage in the market compared to competing brands.