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American Agricultural Insurance Company (AAIC) has an established reputation as a leader in serving Farm Bureau insurers. As more competitors began to challenge their foothold in the market, AAIC came to us to create an Annual Report for 2014 that not only conveyed their continued remarkable results in the industry, but also presented them as fresh, cutting-edge, and focused on new offerings.
We chose to format the report as a newspaper titled “AAIC Today” to call attention to AAIC’s strong performance in forecasting trends in agricultural insurance. The imagery blended pastoral, agricultural scenes with a strong corporate presence to speak to the dual audiences of both the farming and insurance communities. Our content included a wide array of testimonials from company representatives to create a sense of the personal, boutique atmosphere AAIC brings to the table.
The result was an engaging look into a company that provides impressive service with a nimble touch.