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This bus shelter is part of a long-running campaign in Milwaukee designed to educate current and expectant mothers about healthy behaviors that can ensure their babies grow stronger and less prone to disease or illness.
To quickly grab the attention of mothers and illustrate the concept of strong babies, the campaign features babies performing superhuman feats of strength. The playful approach is a disarming way to deliver simple health-related messages.
The talk value of this popular campaign makes it a regular fixture in Milwaukee media outlets. Since launching the campaign, and for the first time in a decade, infant mortality has decreased two years in a row.