Pizza companies don’t build cars everyday. It took five years to bring the DXP to life, and Domino’s most certainly couldn’t do it alone. We conceived the vehicle in 2010, and then invited our fans and Local Motors’ professional automotive design community to submit their concepts for its look and features.
From there, Domino’s partnered with General Motors in picking the perfect blank canvas to create the ultimate delivery vehicle. A Chevrolet Spark was recognized as the right tool for the job, and able to be retrofitted to Domino’s specifications.
All that was left was to make it.
To transform the ideas from the drawing board to the road, Domino’s teamed up with Roush Performance, a well-known automotive manufacturer with an impressive résumé of constructing modified Mustangs and Google’s driverless car. For nine months they prototyped, developed, and tested the DXP, until it was ready to be rolled out.