The ice cream man has an ice cream truck. Firefighters have a fire engine. The postman has a mail truck. What does the Domino’s pizza delivery guy have? Typically, a used Honda Civic.
Domino’s took it upon themselves to change that. They’ve worked so hard over the years to make their pizzas better than ever, and they needed a better way to deliver them. So they built one – a first-of-its-kind pizza delivery vehicle – with features including a built-in warming oven, a special compartment to secure essentials in place of passenger seats, a delivery path illuminator, and more.
After five years of collaboration, the Domino’s the DXP hit the streets. There are currently 155 on the road, delivering oven-baked goodness across the US.
Pizza companies don’t build cars everyday. It took five years to bring the DXP to life, and Domino’s most certainly couldn’t do it alone. We conceived the vehicle in 2010, and then invited our fans and Local Motors’ professional automotive design community to submit their concepts for its look and features.
From there, Domino’s partnered with General Motors in picking the perfect blank canvas to create the ultimate delivery vehicle. A Chevrolet Spark was recognized as the right tool for the job, and able to be retrofitted to Domino’s specifications.
All that was left was to make it.
To transform the ideas from the drawing board to the road, Domino’s teamed up with Roush Performance, a well-known automotive manufacturer with an impressive résumé of constructing modified Mustangs and Google’s driverless car. For nine months they prototyped, developed, and tested the DXP, until it was ready to be rolled out.