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Gender equality starts with how we direct our gaze.
Model Alyssa Daughtery, nude on top, flexes her muscles and stares back at the viewer with a defiance that says, "don't label me" as just pretty. We then used Moshik Nadav's original "Lingerie" typeface to ad-"dress" her unspoken words, "Equality Now".
The poster image is both soft and strong. Viewers often comment on confusion to Alyssa's gender, proving that we still aren't accustomed to seeing women portrayed as muscular.