Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Our assignment was to come up with a way to change the public’s perception of tiger cub petting and photo ops. We wanted to educate people on why it’s not as cute and innocent as they might think or may have been previously told. We aimed to show them how it could actually lead to a tiger’s death once they got too big to be petted and photographed. That’s because there is no tracking how many tigers ultimately end up being killed in order to sell their valuable fur, bones and other parts on the black market.
Our client, Big Cat Rescue, is one of the world’s largest accredited sanctuaries for exotic cats and is home to over 100 abandoned, abused and orphaned cats, including lions, tigers and other species. They give daily guided tours of their 67-acre sanctuary and are on a mission to save wild cats from extinction. We came up with this really compelling image, merging the barrel of a gun with a camera lens, in order to convey the real picture -- that getting your photo with a tiger cub is like putting a gun to its head.
This powerful poster was placed in a high traffic area at Big Cat Rescue and is stimulating a lot of talk and discussion. It is enticing people to visit CubTruth.com to learn the real truth. This has brought more attention to the issue of cub petting and helped educate the public on this deceptive way of exploiting exotic animals for a profit. In addition, we are also running digital banner ads, pre-roll video, and PSA spots that further bring the evils of cub petting to light. Ultimately, we want people to support a ban on cub petting and help pass the Big Cat Public Safety Act -- the most important piece of legislation ever introduced to protect exotic wild cats.