With Wegman’s line of Simmer Sauces, we wanted to speak to all kinds of adventurous consumers, visually communicating an authentic representation of the international Indian culture, while staying approachable through familiar formats.
Our approach creates a design that strikes a delicate balance between the master brand standards and an individual personality built off of the specific product attributes. The simmer sauce design brings to life the identity of Wegman’s private label brand with a playful touch, bringing excitement on pack to this internationally inspired product.
The results are in, or at least the reviews are! The Simmer Sauces are garnering 4-5 stars across the line from satisfied customers.