Re-design of a local old time brand of cereal cake snacks, that has suffered from a non branding look and had no real identity that customers could relate to. Many other similar products are sharing the shelf, not one of them sticking out, and most using an old fashion "photo of the product" approach on the package design - a new and conspicuous brand was needed.
Perach Cereal Cakes have been given a new face and identity, the brand world was created from paper-cut-out-like figurines, creating an imaginary world of fantasy. The round Cereal Cake itself, is always present in the picture - as the big full moon. The grains of the cake are also represented in the story (The fairy is sprinkling gold-rice on the town, The witch is flying over a corn field etc.). On the back tips for keeping the cakes fresh and crispy are illustrated with joy.
On a shelf with most packs dipicting food appeal images of real cereal cakes with cheese and vegetables - We created a unique series of cereal cake packs, one that doesn't resemble any other on the same shelf in the supermarkets, and gives a fresh, out-of-the-box new meaning to the design world of these products.