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Sóley is natural and organic skincare made with hand-picked wild Icelandic herbs. The client wanted to target a young but conscious consumer group that cares about their skin and their environment. A simple and text heavy design should convey the "smart" choice in natural skincare. The boxes are of recycled paper and black coated finishes, symbolizing an organic yet stylish product. Sóley products are known in Iceland for their wild, powerful and pure characteristics.