Dry makes carbonated natural beverages using few ingredients and are lower in sugar and calories. They are great options for non-alcoholic celebrations of any kind. Their “Botanical Bubbly” concept required a new design solution.
The product is offered slim 12oz cans and glass bottles. Illustrations are upbeat, stylistic, and add energy and detail while being a single color provides a simplified approach. The design evokes a clean, effervescent, less-is-more visual experience. Colors play off the flavors which are somewhat unique and all natural. Lavender, Cucumber, Rainier Cherry, Blood Orange, Fuji Apple, Vanilla and Ginger. Four-pack cartons and carriers feature large copy headlines promoting various reasons to celebrate: “Here’s to your new haircut.” “Here’s to the corner piece of cake.” “Here’s to weak piñatas.” “Here’s to fancy pizza night.”
The cartons have created a unique display generating distinct impressions in retail settings. The new design has been very well-received and has helped establish a new positioning and opportunity for the brand to fill a void in the marketplace. It is now being offered in other areas of the store (mixers, party goods, non-alcohol alternatives), and not just with sodas.