This assignment was to create an advertisement for a brand we love.
I chose to emphasize the fact that each Swatch has a personality as unique as the individual who wears it. In doing this, I added the watch to a hand sign that individual would typically make (inspired by the football hand signs in the south). The watch is further accented by the other bracelets on the wrist and the blurred background. It is all summed up in the tagline “For every personality” with the ability to be extended onto social media with #myswatch.
I feel this campaign is largely successful because it speaks to the individuals buying the brand in a less “in your face” way than typically watch ads which solely feature the watch with little personality added. This speaks to the Swatch target market with individuality.