The New Nike+ Running Experience: Smarter, More Social, More Motivational. 2012
Run, a runner's parody. This is a promotional piece designed to perform as a large-format advertisement.
This design plays the part of a Nike campaign that celebrates women runners. The woman is stripped and desaturated, embodying grit and hard work. The laces, blood red, represent perseverance and triumph.
This campaign piece results in a motivational design gauged towards women empowerment.