The New Nike+ Running Experience: Smarter, More Social, More Motivational. 2012
Assignment
Run, a runner's parody. This is a promotional piece designed to perform as a large-format advertisement.
Approach
This design plays the part of a Nike campaign that celebrates women runners. The woman is stripped and desaturated, embodying grit and hard work. The laces, blood red, represent perseverance and triumph.
Results
This campaign piece results in a motivational design gauged towards women empowerment.
