Create a piece of art that captures what’s unique about the agency.
Approach
Y&L resides in an 1899 schoolhouse designed by Clemens Vonnegut (grandfather of Kurt Vonnegut). This hand-lettered poster features one of his best-known quotes as a nod to our heritage—and our own philosophy of putting process before presumption.
Results
The design has become a recognizable rallying cry for Y&L, and has even been made into shirts distributed to all employees.
